Wednesday, October 28, 2009
When deciding if the college should split the degree, Smith said, “At a big college, yes.” However, with limited faculty, Smith said, “You do what you can.” With this idea in mind, the group came to the conclusion of joining these two fields in one degree.
However, Dr. Amy Darnell, professor of speech communication believes communication is a huge part of the public relations and advertising field. Darnell said public relations and advertising asks, “How do we communicate to large amounts of people about a product or company?”
Is a public relations and advertising degree needed at Columbia College? Middleton said that this program will meet a real need and that students have expressed interest in having a degree in these fields. Kinworthy said, “Public relations has become very important in the management of a corporation.” She also stated that public relations is found in many companies. Whether it is a large stock market corporation or a small “mom and pop” business, all have to do some kind of public relations and advertising, meaning that majority of people working have public relations and advertising around them.
Middleton said the degree will soon be offered to the Evening and Nationwide campuses. The only item the department still is working on is finding an alternative for the required internship. When they find an acceptable substitute, the degree will be ready to offer in the adult higher education programs.
Photo: Angie Kinworthy teaches her Public Relations class. Photo by Wayne Boykin II.